Chinese digital insurer Huize has announced a partnership with fellow CN insurer Guolian Life to launch a new product called “Xiao Tao Qi No.1,” a comprehensive and cost-effective critical illness insurance product customized for meeting children’s protection needs.
The new insurance product provides extensive coverage to a wide variety of illnesses from mild, moderate, to severe. With 183 diseases covered in total, “Xiao Tao Qi No.1” has three key product features that differentiate it from others in the same category.
“Since launching the first customized critical illness insurance product for children in 2017, we have continued to co-develop comprehensive, cost-effective, and differentiated critical illness insurance products to meet children’s diverse protection needs,” Huize chairman and CEO Cunjun Ma said in a statement. “Since launching the first customized critical illness insurance product for children in 2017, we have continued to co-develop comprehensive, cost-effective, and differentiated critical illness insurance products to meet children’s diverse protection needs. Looking ahead, we will continue to drive product innovation as a way of meeting the lifetime insurance needs of our new generation consumers.”
Huize’s efforts to create new customized products for children suffering various illnesses is just one of many in the Asian market. Last November, global broker WTW revealed a partnership with UNICEF to provide sustainable disaster and climate change protections geared to meet the needs of vulnerable children.
What are your thoughts on this story? Please feel free to share your comments below.