Grandtag names Thean as chief proposition officer

New leadership role aims to expand financial services in Asia

Grandtag names Thean as chief proposition officer

Insurance News

By Jonalyn Cueto

Grandtag Financial Consultancy, a licensed financial adviser in Singapore that caters to affluent and high-net-worth (HNW) individuals in Asia, has appointed Louise Thean as its chief proposition officer for Asia Pacific.

The company said that the newly created position aims to drive regional expansion as well as strengthen partnerships with financial institutions.

According to a news release, Thean has been with Grandtag since 2016. She brings to the new role more than two decades of experience in financial services, including roles in business development, operations, compliance, client servicing, and project management.

Prior to joining Grandtag, Thean held leadership positions at AXA Wealth, Standard Chartered, and International Planning Group, where she worked on life-insurance-based wealth management solutions.

Grandtag lauded Thean’s accomplishments since joining the company in 2016, stating that Thean “has been a pillar behind its growth, forging high-impact partnerships.”

“We are delighted to appoint Louise,” said Martin Wong, regional CEO of Grandtag. “Her extensive experience, deep industry knowledge, and strategic vision will be invaluable as we continue to build our digital platform and expand our position as the trusted legacy planning partner for HNW individuals and UHNW (ultra-high-net-worth) families.”

The appointment comes as the demand for wealth management services continues to grow across Asia. In 2023, Asia was home to 165,442 ultra-high-net-worth individuals (UHNWIs), each possessing net assets of at least $30 million, accounting for approximately 25% of the global UHNWI population. According to Hubbis, this reflects a 2.6% growth from the previous year, reversing the decline observed in 2022.

“I am honoured to take on the role of chief proposition officer for Asia Pacific at such a critical juncture,” said Thean. “With economic and geopolitical shifts reshaping the wealth landscape, now more than ever, our clients need tailored solutions to safeguard their assets and future-proof their legacies.”

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