Hong Kong-based insurer FWD will be the title sponsor for Champions Day, a horse racing event that holds one of the world’s top 10 largest purses.
According to the Hong Kong Jockey Club, the FWD Champions Day will be held on April 28, Sunday, at the Sha Tin Racecourse. The marquee fixture will carry prize money of HK$70 million across its 10 races. The premier day’s three Group 1 feature contests are the HK$24 million FWD Queen Elizabeth II Cup (2,000 metres), the HK$18 million FWD Champions Mile (1,600 metres), and the HK$16 million Chairman’s Sprint Prize (1,200 metres).
“Horse racing is one of Hong Kong’s most established and world-class activities, and the unique atmosphere created by Hong Kong racing alongside the city’s dynamism attracts a huge fan base,” said Ken Lau, chief executive of FWD Hong Kong and managing director for Greater China. “We’re proud to partner with the Hong Kong Jockey Club to host the new FWD Champions Day and together we hope to bring a new level of racing excitement to local and international audiences.”
“The Jockey Club and FWD share similar values and we are delighted to welcome them as title sponsor to this exciting event,” said Winfried Engelbrecht-Bresges, CEO of the Hong Kong Jockey Club. “Hong Kong racing is high-end lifestyle entertainment synonymous with the style and pace of the city. This event continues our effort to raise the Hong Kong brand globally and I would like to take this opportunity to thank FWD for joining us in this new partnership.
