BNP Paribas Cardif announces finalists of Asia start-up challenge

BNP Paribas Cardif has concluded the selection of finalists for its start-up challenge, with five start-ups progressing to the next round after presenting their innovative solutions to the judging panel in Hong Kong.

The start-up challenge promotes the rethinking of the customer relationship in the digital financial era, bringing together over 100 Asian insurtech start-ups from 14 countries to present solutions to various insurance challenges in four major Asian insurance markets: Japan, Taiwan, Korea, India.

Vincent Sussfeld, Asia CEO of BNP Paribas Cardif, commented: “The five finalists demonstrated their passion for improving the customer experience and providing cutting-edge, tailor-made solutions for our customers driven by recent, but momentous, advances in digital technology, artificial intelligence, and client experience.”

BNP Paribas Cardif has developed a strategic plan for 2020 that seeks to accelerate its growth, adapt to new uses, and develop new prevention, service, and insurance offerings. The company will engage with start-ups to help provide new services to customers, as well as improve efficiency.

The BNP Paribas Cardif Asia Start-up Challenge was co-organised with Agorize. After two rounds of selection and mentoring, five finalists were selected to move to the next round:
 

1. P9 (Japan): aims to gamify insurance by using fun videos and games to increase users’ awareness of insurance needs and improve customer management.
2. Inclusive Services (India): developed Tan-durust, a mobile app that helps users manage wellness data for their families by allowing better health monitoring and access to healthcare services.
3. Finotek (South Korea): developed a fully integrated platform to reinvent CPI electronic subscription processes to make the customer experience simpler, faster, and safer.
4. Smart Forecast (South Korea): created a solution that seeks to gain deeper knowledge of customers to provide targeted and customised services.
5. Trading Valley (Taiwan): researching artificial intelligence-driven services that optimise wealth and retirement savings products.

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