The sponsorship is part of AXA’s agreement with Ocean Park and Yiu Wing Entertainment Group, which is responsible for the Applause Pavilion’s planning and operations.
The collaboration aims to establish a new events and performance hub in the Southern District of Hong Kong.
The new AXA Applause Pavilion covers around 1,2000 square metres and can host more than 900 people. This venue was designed for hosting a large number of small to mid-sized cultural performances and entertainment events.
This deal leverages Yiu Wing’s concert planning and live performance production expertise to enhance the park’s entertainment events.
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Sally Wan, CEO of AXA Greater China, said the partnership addresses the growing demand for cultural performance and entertainment events in the country.
“AXA is fully committed to supporting the development of the local arts and entertainment scene in Hong Kong. We are honoured to be the title sponsor of AXA Applause Pavilion,” she said. “By providing high-quality and diverse venue options, we empower artists and performers to showcase their talents while expanding the public’s access to a wide array of performances and activities. This comprehensive approach is instrumental to fostering cultural and art exchange.”
Daniel Chang, CMO and partner at Yiu Wing, said: “It is an honour for Yiu Wing to collaborate once again with AXA and Ocean Park as we transform the AXA Applause Pavilion into a state of the art cultural and entertainment hub in the Southern District of Hong Kong. We are a diverse range of exciting programs for the venue, bringing enormous new energy into the area.”
Ivan Wong, chief executive of Ocean Park Corporation, praised the AXA Applause Pavilion’s transformation into a versatile indoor performance venue.
“Ocean Park is pleased to join hands with AXA and Yiu Wing Live to present diverse entertainment offerings and turn the AXA Applause Pavilion into a versatile indoor performance venue, adding showbiz glamour to the Southern District. We eagerly await the exciting array of concerts and performances to be staged at Ocean Park, and to welcome visitors with all-new viewing and interactive experiences,” he said.
The partnership with Ocean Park and Yiu Wing follows the launch of “AXA Dreamland,” an entertainment and sport venue in Go Park Sai Sha.
