Indonesia-based insurer AXA Mandiri has partnered with several online platforms in a bid to expand its customer base in an increasingly interconnected society.
“We place our products on our partners’ platforms so that people can have easy access. They usually contact us for further information,” AXA Mandiri alternative channel director Henky Oktavianus told The Jakarta Post. He added that these partnerships have brought in around 3,000 potential customers.
Oktavianus also revealed that AXA Mandiri’s digital platform, called Social Media Comment Center (SMCC), which was established in 2015, was able to bring in valuable input for future product design by monitoring online discussions about insurance. SMCC cost INR2 billion (US$150,000) to set up.
AXA Mandiri has a market share of 18.8% for bancassurance with 3.7 million customers, according to data from the Indonesian Life Insurance Association. The insurer markets its policies through a network of over 2,000 financial advisers in 1,500 Bank Mandiri and 700 Bank Syariah Mandiri branches.
Related stories:
AXA launches new global team
Allianz Life Indonesia to comply with proposed foreign ownership law
E-commerce startup to supplement online gap with offline agents
.jpg)
