The world’s most prestigious professional basketball league and a global insurer have joined forces to promote financial literacy in the Philippines, where basketball is arguably the most popular sport.
The NBA’s Philippine office announced a multiyear partnership with
AXA Insurance on Monday, as part of a joint effort to teach basketball fans about the importance of financial planning in their daily lives.
“This is a partnership to not only grow the game, but also to promote values that will resonate with Filipinos,” NBA Philippines managing director Carlo Singson said.
AXA country president Rahul Hora added: “We want to use the medium of basketball to drive home two messages – the importance of financial planning and the critical role of coaching in developing a financial gameplan.”
For the launch of the partnership, the two firms brought Brook Lopez, the all-time scoring leader of NBA team Brooklyn Nets, to Manila.
“For me, I’ve injured myself four or five times and if I didn’t have insurance, I would have been in a lot of trouble. So we all have to have that safety net to protect us,” Lopez shared at the launch’s press conference.
Additionally, AXA will sponsor several of the NBA’s grassroots sports development programs in the country, such as Jr. NBA and NBA 3X.
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