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AIA has partnered with international health management company Medix on a solution that seeks to optimise care and improve medical outcomes for the insurer’s customers across Asia-Pacific.
The partnership builds on previous collaborations between AIA and Medix in Hong Kong and Singapore, and will see the programme launch in more markets in 2019, including Indonesia, Malaysia, Thailand and Australia. Additional markets are planned for launch in 2020 and beyond, the companies said in a statement.
Under the partnership, AIA customers will have access to personal medical case management services during some of the most challenging times of their lives. When diagnosed with a serious or complex condition, customers will be supported by a dedicated case team throughout their medical journey, from diagnosis, treatment, and up to full recovery.
Patients will also gain access to a holistic medical assessment, re-evaluation of their condition, referral for additional diagnostic testing (where needed), ongoing multi-disciplinary consultations, full care coordination, on-going guidance, and emotional support provided by Medix’s worldwide team of medical experts
“With the advances in medical treatments and technologies, the expectations of Asian consumers have changed significantly, with personalised, quality medical care at the top of their list,” said Ng Keng Hooi, AIA’s president and CEO. “This strategic partnership with Medix exemplifies our leadership role in driving economic and social development across the region. It demonstrates our pledge to go beyond the traditional, passive insurance business model by becoming an integral part of our customers’ life journey.”
“[The partnership] represents a shared vision and a commitment to reduce unwarranted healthcare variations across the region, improve the medical accessibility, medical outcomes and most importantly, improve the overall care experience,” said Sigal Atzmon, CEO of Medix. “Through this partnership, we provide personalised medical care, empower patients with the knowledge and tools they deserve to make educated decisions and offer active coverage in the daily lives of each policyholder. As such, we are enabling an unprecedented democratisation of the entire healthcare landscape.
