AIA announces its partnership with Coldplay for the Music of the Spheres World Tour in Hong Kong, scheduled for early April 2025, taking place at the new Kai Tak Sports Park.
Coldplay is one of the most anticipated acts for the tour, as the band sold over 10 million tickets worldwide. The Times praised Coldplay and its tour, saying it's "the greatest live music show ever."
"AIA is dedicated to creating memorable and delightful experiences that encourage individuals to live healthier, longer, better lives. We are honoured to be in this partnership to bring extraordinary world-class musicians like Coldplay to Hong Kong. With their performance taking place at the brand-new Kai Tak Sports Park, we believe it will create a refreshing experience for all participants, appealing to both locals and tourists, supporting the mega-event economy, and benefiting Hong Kong in multifaceted ways," said Alger Fung, CEO of AIA Hong Kong and Macau.
"Our sponsorship of the Music Of The Spheres World Tour in Hong Kong, which serves as a role model for sustainable events, also aligns with AIA's environmental, social, and governance (ESG) commitment, emphasising sustainability and community well-being. By promoting sustainability through inspiring events like the Music Of The Spheres World Tour in Hong Kong, we aim to enhance the overall experience for concert-goers while contributing positively to society," he added.
AIA has actively supported the city's mega-event economy. It was also the main sponsor for BLACKPINK's BORN PINK World Tour Hong Kong in 2023.
