The UK may be leaving the European Union soon, but London is not about to relinquish its coveted post in the insurance world.
“Only London can seamlessly bring together the breadth of expertise and depth of resource needed to address the universe of risks that today’s decision makers are facing,” said
Beazley chief executive Andrew Horton.
That is precisely what the London Market Group wants to convey as it launches its inaugural three-day campaign promoting London as the world’s insurance hub. Banking on the market’s “unrivalled credentials,” the initiative will present London as the go-to place for insuring risks.
Part of the campaign are the launch event in Leadenhall Market at 9am today; the unveiling of a commissioned artwork illustrating the London market, as well as the activities enabled by insurance; and public interaction with 15 characters representing those activities.
“The London insurance market has played an essential role in enabling people to realise their ambitions for centuries, but we have not always articulated the benefits of doing business in London as clearly as we might,” explained Horton, sponsor of the promotional workstream. “With increasing international competition, we need to tell our story.”
Horton added: “This launch is designed to energise and enthuse the 52,000 people who work for London Market businesses. They are the market’s best ambassadors and we want them to feel pride in working in this unique place and be equipped to tell London’s story confidently and consistently.”
“It’s a story worth telling,” stressed Horton. “We have something here that is truly unique.”
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