British health insurer Bupa has named Sheldon Kenton as the new managing director of its international arm.
As the new leader of Bupa Global, Kenton will take over responsibilities from Robert Lang, who has been tasked to head a new business recently created by the insurer.
According to
Reuters, Kenton joined Bupa Global in December 2015 as global commercial director and was responsible for growing Bupa Global’s corporate sales and health benefits business. Prior to that, he spent 18 years with US health insurer Cigna Corp.
Kenton was appointed to his latest role after Lang was named as the managing director of Bupa’s new international markets business. The unit will comprise Bupa Global, Max Bupa in India, Bupa Arabia and the insurer’s domestic businesses in Thailand, China and Hong Kong, including Quality HealthCare.
Bupa CEO Evelyn Bourke said: “Our new International Markets organisation enables Bupa Arabia, Max Bupa in India, Bupa Hong Kong, Quality HealthCare and Bupa Thailand to fully leverage the international capabilities of Bupa Global, with Bupa Global accessing in-market licences and networks to benefit our customers and partners.”
The insurer has also created its Europe and Latin America business, which will be led by managing director Iñaki Ereño. It will comprise Sanitas in Spain, Lux Med in Poland and Bupa Chile.
“The parallels between our Sanitas business in Spain, our Lux Med business in Poland, and Bupa Chile, make them ideally placed to work more closely together,” Bourke said.
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