In an effort to expand its coverage, Agria Pet Insurance has announced partnership agreements with buying groups St Francis Group and Vetswest with the insurer stating its belief that the move will make it easier for the practices to recommend the insurer to pet owners.
The move will see practices who are members of the buying groups receive additional rewards for new Agria insurance policies taken up by pet owners. Practices that are already working with Agria will also benefit from the aggregate activity of buying group members.
“We’re very excited about the opportunity this offers practices to benefit from the strength of their influence with customers whether working as an Agria appointed representative or within one of Agria’s
‘lighter touch’ remits,” said Simon Wheeler, managing director of Agria. “Knowing a pet has sufficient cover is not just reassuring for pet owners but also to the veterinary professionals responsible for delivering the highest levels of care.
“St Francis Group and Vetswest are both great fits with our organisation because we have a similar ethos. We all work hard to understand what vet practices need and to deliver the tools that help them run their businesses more effectively.”
Speaking on behalf of St Francis Group, Alan White commented that the deal will bring many benefits to both parties.
“As a result of our discussions with Agria we’ve been able to identify another income stream for our member practices,” he said.
“We’re committed to delivering much more than just value for money when it comes to product purchases and this is a great example of how we use our know-how to help owners and managers build more profitable practices.”
Related Stories:
Legal & General changes pet insurance line-up
Pet owners risking the lives of their travelling pets
