The
Insurance Bureau of Canada (IBC) participated in the latest earthquake preparedness event hosted by the District of Tofino, with the goal of educating consumers of the risks during and after a tremor.
During last Sunday’s Hike to High Ground event, the bureau launched its
Time to Talk: Earthquake consumer tour, which featured the “IBC Shake Zone” – a portable earthquake simulator that enables participants to experience a magnitude 8.0 tremor in a controlled environment.
Learn more about earthquake insurance here.
“More than 4,000 earthquakes occur across Canada every year and experts predict that there is a 30% chance that a major earthquake will strike at some point over the next 50 years,” said IBC Western & Pacific vice-president Bill Adams.
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“The Time to Talk: Earthquake tour will give Canadians the opportunity to learn more about the potential for a catastrophic event and also what they can do to prepare when faced with an emergency. Government, industry, and citizens all have a role to play in creating a culture of preparedness. Awareness is the first step and this tour aims to create that.”
The
Time to Talk: Earthquake campaign will tour across Canada – specifically communities in British Columbia, Ontario, and Quebec, which are areas prone to seismic activity.
“Tofino is proud to host the first stop on the nationwide tour of the Shake Zone,” said Tofino mayor Josie Osborne. “By working with partners like IBC, we can help educate residents on the risks associated with a major earthquake. Being in an active earthquake area, like Tofino, serves as a clear reminder that all of us need a comprehensive emergency preparedness plan.”
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