Economical sponsors broker industry data outlet

Sponsorship deal reflects insurer’s commitment to the broker channel, it says

Economical sponsors broker industry data outlet

Insurance News

By Lyle Adriano

Economical Insurance has just announced that it is the national title sponsor of MSA Quarterly Outlook Reports.

The sponsorship funds the distribution of reports to members of insurance broker associations from the Atlantic to the Pacific. This latest sponsorship deal, in particular, is an expansion of Economical’s previous arrangement with MSA back in 2016, which saw the latter’s reports being distributed to the Insurance Brokers Association of Ontario and the Insurance Brokers Association of Alberta.

Learn more about Economical Insurance products here.

“We are delighted to expand our sponsorship to the national level so that more than 4,500 P&C brokerage offices from Newfoundland to British Columbia have access to the same material and industry insights their carrier partners get from MSA each quarter,” said Economical Insurance senior vice-president and COO Tom Reikman. “This is critical information brokers need to grow and succeed in a marketplace that is continuing to evolve.”

“Economical’s generous sponsorship levels the playing field for brokers,” commented MSA Research CEO Joel Baker. “The depth of research and analysis from this independent industry resource is important for them to remain competitive and relevant.”

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“This is a clear demonstration of Economical’s commitment to the broker channel,” stated Insurance Brokers Association of Canada CEO Peter Braid. “Their sponsorship will give brokerages across the country special and regular access to updated industry data, increasing their ability to compete. Being able to track and analyze current changes is a key strategic advantage, particularly since brokerage firms face constant market changes.”


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