Economical partners with charity to raise awareness on brain health

Insurer hopes to promote the importance of brain health to children through program

Economical partners with charity to raise awareness on brain health

Insurance News

By Lyle Adriano

An insurer, together with a national charity, will continue to help teach children the value of maintaining brain health.

Economical Insurance has renewed its two-year partnership with charity Parachute to continue promoting the Brain Waves initiative, “an interactive brain and spinal cord educational program.” The program was developed for young Canadian students, to teach them about the risks of concussions as well as to provide vital information about the brain and spine.

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“We are delighted to continue supporting the Brain Waves program that is helping prevent injuries that can disable if not kill our children,” said Economical Insurance president and CEO Rowan Saunders in a statement issued yesterday. “This important initiative is helping Canadian children to better understand how to protect their most vital organ – the brain – while having fun.”

“Thanks to the support of Economical Insurance, Parachute has the means to offer young students invaluable education to help prevent life-threatening predictable and preventable injuries,” said Parachute interim CEO Pamela Fuselli. “We are pleased to be working with Economical to help inform educators and students across the country.”

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Over 1,000 volunteers across the country have helped introduce the Brain Waves program to more than 600 elementary school classrooms nationwide. A release also noted that Parachute has reached more than 30,000 students through both in-class and online presentations.


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