The Canadian Life and Health Insurance Association (CLHIA) announced yesterday that it has launched a new financial literacy initiative called “No Time Like Now”.
The new campaign specifically targets young adults in order to “communicate the benefits of buying life insurance when one is young and healthy in an informative, engaging way,” a company release said.
“Many young adults already see the advantage of saving early for retirement, and we want them to know that there are similar advantages to buying life insurance when you are young, healthy and premiums are low,” said CLHIA president and CEO Frank Swedlove in a statement. “For the price of a week’s worth of large premium coffee drinks, young adults can cover the monthly cost of providing an important financial safety net to their partners and dependents, and then get on with enjoying this exciting stage of life.”
Young adults interested to learn more about the life insurance options available to them are encouraged to visit CLHIA’s new website for the campaign. It features an interactive platform where visitors can find answers to common questions about life insurance, assess how much coverage their surviving kin will need, and access direct links to insurers’ websites in order to compare offerings.
“Life insurance is not something that most people, especially young people, want to think about, so we created ‘No Time Like Now’ to provide a brief but compelling introduction to what it is, and why it’s important,” Swedlove explained. “Using straightforward language, helpful tools and engaging video, we hope to provide young adults with relatable information on a key step in their long-term financial planning.”
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