H.W. Kaufman financial group’s Afirm unit has expanded its North American operations to Montreal.
For nearly 30 years, Afirm has been providing loss control inspections, risk mitigation services and premium audits for insurance institutions across North America. Expansion into Montreal marks the company’s first presence in the Quebec province.
“We value and recognize the importance of Quebec to the economy of Canada and the US. Opening access to this critical market will expand our reach and enhance the services we provide to our clients,” said Alan Jay Kaufman, Chairman, President and CEO of H.W. Kaufman financial group, parent company of Afirm.
“Our extensive history across Canada – stemming from our base in Toronto – allows us to seamlessly continue work in Quebec, and plan for significant growth through our unparalleled client service, technical expertise, and newly hired leadership.”
Afirm’s new office will be directed by executive leaders, Serge Vienneau and Brigitte Masson, who have almost 50 years of experience between them. Vienneau will serve as the Regional Vice President, Eastern Canada, responsible for the service and financial success in the region. Masson will act as director of quality control in Canada, responsible for developing and implementing quality control requirements.
President of Afirm, Jon Kovach commented: “The decision to bring Serge and Brigitte on board to be leaders in our Quebec office will propel our company forward. We have been consistently expanding, growing, and hiring at Afirm, and our entrance into Quebec is a large step in a long-term goal to have a physical presence in every province in Canada.”
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