Insurance cooperative NTUC Income has launched a new product and an accompanying marketing campaign intended for Singapore’s modern women.
The campaign’s centrepiece product is named Lady 360, a term life and health protection policy that particularly covers female-specific critical illnesses such as breast cancer. It also covers other treatments for female concerns, such as hormone replacement therapy, cryopreservation of egg cells, and reconstructive surgery.
As part of its marketing campaign, NTUC income has launched a website featuring testimonies from various Singaporean women with different life stages and experiences.
“Since times have changed for women in Singapore, it is important that insurers, like Income, are cognisant of women’s evolving needs and provide insurance products and services that sync with the times,” said Marcus Chew, Income’s chief marketing officer. “We are proud that Income is leading the change with our suite of products that offer progressive and differentiated benefits and services.”
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